Colourful moodboard for a natural health product

I’ve been working on new branding and packaging for a Natural Health Product and I cannot wait to reveal it all to you so very soon!

In the meantime, I want to share the mood board with you so you can get a taste of what’s to come. This project has been so much fun and it’s been a dream of mine to work on rebranding a business like this. Talk about a pinch-me moment.

Design Direction

Bright colours, toned down slightly brings a more holistic feel, but will still stand out on the shelf when using large blocks of colour.

Key business values:

• Naturally derived

• High quality

• Transparency

The current branding for this business is black, green, and gold, so this new branding is a complete 180. The colourful palette will help this product stand out on the shelf in stores, and have people reaching for it over similar, less inviting brands.

Inspiration

Since this is a natural health product, I took a lot of inspiration from nature. While the palette is bright and colourful, the yellow and orange are colours that are found within the ingredients of the product itself. The orange adds a pop of warmth and the purple is a contrast to the warmer colours and balances the palette beautifully.

We wanted this brand to be bold but approachable, and we certainly achieved it, as you’ll see in the brand reveal very soon! Follow me on Instagram to see when this brand launches.

Want it done for you?

If you’re done with trying to DIY your branding, let’s chat about how I can help you get your time (and life) back!

LET’S GET STARTED

Forever cheering you on,

Lindsay

Currently in my Amazon Cart

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