Shopify website design for...

The Nest Cafe + Boutique

The Nest has everything from nourishing grab + go foods, a pick me up coffee, locally made products, as well as pregnancy and infant feeding support

Where community and support unite over a good cup of coffee.

Her challenge

Christal was seeing a lot of success in her cafe and boutique’s physical space, but struggling to get a significant amount of orders online. 

my solution

Besides giving the website a visual glow up, I added some new strategies and functionality aimed at encouraging higher order values.

Suggested products above the description
Free shipping bar and donation CTA in the cart drawer

This re-design resulted in a 722% increase in online sales after the first 10 days of launching the new website!

the website before

  • Added a featured collection on the home page to promote new products in the shop

  • Created a mega menu to make it easier to browse collections

  • Set up filtering to make it easy to refine by category and brand

  • Added a free shipping threshold announcement bar and in the cart drawer

  • Added recommended products below the Add to Cart button

  • Added a donation Call to Action (CTA) in the cart drawer

Strategies that I implemented

  • Set up calculated shipping for more accuracy

  • Set up $4 lettermail shipping for small items like stickers

  • Created CTA banners at the bottom of most pages to encourage visitors to move through the website, usually directing them back to the shop

  • Set up email and SMS flows through Klaviyo for abandoned checkouts, low inventory reminders, price drop notifications, and review requests

are you ready?

Let’s bring your heartfelt, authentic brand to life

Through my signature design process, I help soulpreneurs just like you take your inspiring business to the next level by positioning yourself in front of your dream clients as the expert that you are.